Launched in October of 2014, Republican Cuts Kill was a multi-pronged blitzkrieg attack that laid blame for the Ebola crisis at the feet of Republican lawmakers. The effort included both a detailed research report as well as an aggressive ad campaign. The ad targeted Mitch McConnell and more than a dozen other GOP politicians for their votes to cut the budgets of the National Institute of Health and the Center for Disease Control and to gut foreign aid - all critical programs which could have addressed the Ebola epidemic before it reached the U.S.
The goals of the campaign were as follows:
To aggressively attack the fanatical “cut at all costs” Republican governing philosophy by blaming the cuts - and GOP lawmakers - for the Ebola panic.
To challenge Americans to consciously examine their unconscious acceptance of the conservative “government is too big” trope and in so doing to assert a positive role for government.
Overnight, the narrative on Ebola switched from a discussion about the effectiveness of government to a discussion about whether cuts to the federal government were to blame for the crisis. The campaign immediately put Republicans on the defensive - the day after the web launch of the ad, the Chairman of the RNC went on Fox and Friends to denounce it. Sean Hannity, Rush Limbaugh, Glenn Beck and other top GOP leaders followed suit. On the progressive side, Rachel Maddow did an entire segment on the ad with the introduction “As ads go, this is pretty brutal.” The Daily Kos called it “the toughest political attack ad in memory.”
The campaign received coverage in every major U.S. media outlet and several international outlets. Coverage highlights include: The New York Times, The Washington Post, The Wall Street Journal, CNN, Politico, Washington Times,Time, NBC News, MSNBC, Washington Examiner, Salon, Bloomberg Business Week, National Review, Real Clear Politics, Talking Points Memo, The Hill, The Daily Beast, TruthOut, US News, The Daily Caller, Examiner, ABC News,BBC News, Yahoo News, The Daily Mail, News Observer, Rush Limbaugh, NY Magazine, The Young Turks, Hardball with Chris Matthews, Rachel Maddow, Fox and Friends, Hannity, Rush Limbaugh, and Glenn Beck.